The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
Using Secondary Media
to Contextualize Primary Arts Media
to Contextualize Primary Arts Media
I’m a product and graphic designer currently working at State Bicycle Co. in Phoenix, Arizona.
Over the past decade, my design direction has been the driving force behind State Bicycle Co's brand identity, leading the charge from concept to creation for a wide array of bikes and cycling products. I've helped infuse the brand with an irreverent, youthful personality, and had a blast working on unique collaborations with big names like The Simpsons, Taco Bell, Wu-Tang, and many more.
With an eye for aesthetics and a passion for client satisfaction, I'm confident in my ability to over-deliver on design directives to ensure client and team satisfaction.
Over the past decade, my design direction has been the driving force behind State Bicycle Co's brand identity, leading the charge from concept to creation for a wide array of bikes and cycling products. I've helped infuse the brand with an irreverent, youthful personality, and had a blast working on unique collaborations with big names like The Simpsons, Taco Bell, Wu-Tang, and many more.
With an eye for aesthetics and a passion for client satisfaction, I'm confident in my ability to over-deliver on design directives to ensure client and team satisfaction.